Collateral

• logo
• magazine ads
• shopping bags (more colors/sizes)
• mailers
• brand guidelines
• billboards
• website store
• signage/banners
• grand opening signage/posters
• business card
• letterhead
• envelope

Development

Social Media

Platforms

• YouTube - The brand is visual and the platform can target the audience
• Instagram - The brand is visual and the platform can target the audience

Banner Ads

I want to make these in lots of different sizes

Concepts

Stick with the "Built to withstand imagination" concept. Avoid products, try to sell a feeling of optimism, not desire.

Assets

• Logo
• Images of kids
• Fonts
  • Primary
  • Secondary