Collateral

• Logo
• Business card
• Letterhead
• Envelope
• Brandbook
• Website
  • Also style guide
• Packaging (bottle caps, labels)
  • Use Artboard Studio to create mockups
• Coasters
• Bottle openers
• Banner ads
• Billboards

Development

Social Media

Platforms

• Facebook - Older crowd who have a taste for finer things
• Instagram - Crowd with unique tastes and ready to try new things
• Twitter - Might be a little older crowd with unique tastes

Banner Ads

I want to create these in lots of different sizes

Concepts

• Bottles in BG, maybe one standing upright, one on its side (so horizontal and vertical ads have something to show). Use horizontal logotype. Maybe both logos, one on separate slide.
• The foaming head of a glass of beer. Text rises up from behind the glass.

Assets

• Main logo
• Horizontal logotype
• Images of bottles
• Images of glasses of beer
• Fonts
  • Primary
  • Secondary